Everything you should know about marketing attribution

Influencer Marketing for Music: Best Practices

Measuring Success When Working With Influencers

Unlocking value and productivity through social technologies

The Importance of Attribution and Incrementality in Marketing

Let’s Bust The 10 Biggest AI Music Myths

How AI Can Actually Help Protect Creativity and Copyrights

Grammys OK AI use in music, but ban fully AI-Generated songs

Paul McCartney says artificial intelligence has enabled a 'final' Beatles song

Why AI Will Save the World

New streaming platform Audius is helping artists reach and monetize ‘superfans’

How Data Is Transforming Business

SPOTIFY RIVAL ANGHAMI DOUBLES DOWN ON ARTIFICIAL INTELLIGENCE WITH AI-POWERED PODCAST AND NEWSROOM

An explanation of marketing for the arts in five minutes

The side effects of not having a big data strategy

Spotify is working with labels to curb AI use

How AI could potentially assist and not harm the music industry

A fake track generated by AI racked up over 250k plays on Spotify before it was taken down

Duolingo Is Developing a Music-Learning App

Fewer DIY artists generated over $10k on Spotify in 2022 than they did in 2021