Spotify Fan Study. Catalog Matters.

We're psyched to share this Spotify for Artists case study about the importance of introducing your fans to your past catalog of music to form a deeper connection between fan and artist. Based on the findings in their research, it's wise to think about your music catalog as "the big picture" of your brand, beyond just your most recent release.

For example, their data shows that of fans that bought merchandise on Spotify in 2022, 88% streamed catalog of the artist they purchased from, compared to only 67% that streamed only the frontline tracks.

Check out the full case study to learn more here.