It's that time of year where it's fun to speculate about the state of the music industry to come. In this article from Music Business Worldwide, they explore 5 stats from streaming numbers, to TikTok revenue, and more.
One of the biggest questions on everyone's mind is whether streaming growth will plateau, due to the increase of short form video and audio on TikTok being a forefront in music consumption, especially with Gen-Z.
Check out the full article here